Integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) - Step-by-Step Guide

Step 1: Configure GA4 in GTM

• In GTM, create a new tag named "GA4 Integration."
• Choose "Google Analytics: GA4 Configuration" as the tag type.
• Enter your GA4 Measurement ID.
• Configure additional settings as needed.
• Save the tag configuration.

Step 2: Trigger the GA4 Configuration Tag

• Create a new trigger named "All Pages."
• Select the trigger type as "Page View."
• Set the condition to match all pages using a regular expression.

Step 3: Attach the Trigger to the GA4 Configuration Tag

• Edit the "GA4 Integration" tag.
• In the "Triggering" section, select the "All Pages" trigger.
• Save the tag.

Step 4: Publish Your Changes

• Click "Submit" in GTM to publish the configured GA4 tag and trigger.

Step 5: Verify Your Setup

• Use GTM's "Preview" mode to test the tags before making them live.

By following these steps, you'll successfully integrate GA4 with GTM for improved website interaction tracking.